A national reading campaign is all set to take place across Bahrain from April 23 to 27. The campaign, entitled “READ”, is aimed at inspiring children and families to read and make the younger generation as well as parents aware of the importance of reading. “We are focusing on early readers and children under the age of 12 years old. The campaign will be a full week of activities and events including an outdoor book related movie on Marassi Beach [and] a workshop for parents on the art of storytelling at Words Book Café,” said Hala Ali Al Khalifa, Project Manager of the campaign, at a press conference organized to reveal the details of the program, at the Isa Cultural Centre. Organized by the Ministry of Education in collaboration with Isa Cultural Centre and the Ministry of Youth and Sports, the campaign coincides with UNESCO’s World Book Day.