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The Future is Green |
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06.02.12
Local business leader and developer Al Barari embraces UAE’s Green Economy initiative
Dubai, 6 February 2012: Local businessman and CEO of Dubai’s luxury eco-conscious Al Barari development, Mohammed Zaal, has welcomed the recently unveiled government initiative, ‘A Green Economy for Sustainable Development’ with great enthusiasm, calling it “a fundamental step in ensuring a bright and sustainable future for the country”.
Founded in 2005 by Emirati visionary, Mr. Zaal Mohammed Zaal and his family, Al Barari is the first environmentally sustainable residential development of its kind in the Middle East, which offers customers both the opportunity to purchase high-end residences in a private location and to invest in the local environment.
“We are very excited about this initiative to improve environmental legislation and raise awareness of how businesses in the UAE can lessen the impact they have on our country’s environment, and also actively adopt environmental best practice in everyday operations” said Al Barari CEO, Mohammed Zaal.
He continued: “Whilst we aim to ensure the day to day operations at Al Barari are both sustainable and economical, we are always looking to find new ways to lessen any impact that our operations might have on the environment.
“Our development is made up of 80 per cent green space, which makes Al Barari one of the lowest density developments in the region, however maintaining this space certainly requires resources and of course, water. Our water management systems incorporate a wide spectrum of applications that combined, ensure that water is used as carefully as possible.”
The Al Barari water management systems include smart irrigation structures used in gardens to ensure plants are not over-watered, an on-site reverse osmosis plant that produces Class A water for irrigation and pollution traps to prevent ground contaminants and litter. Finally, water run-off from the villa roof tops is collected in drainage trenches and ‘soakaways’ to help replenish ground water reserves.
In addition to the smart usage of water, the Al Barari villas have individual energy-efficiency home systems, and residents are encouraged to recycle through the underground waste system that separates organic from inorganic waste.
Aside from the completion of the Al Barari residential properties in Phase I, the development also contains the region’s private green plant nursery, Greenworks, which will be launched to market in the first quarter of 2012.
Greenworks will offer plant production and sales, landscape design, landscape construction and landscape maintenance to the local market for large scale landscaping projects in the region. Greenworks’ production nursery spans 18 hectares and produces its own trees and plants from young to raise stronger and healthy specimens. Utilising the best production facilities ensures the plants are grown to international standards and acclimatise more effectively to UAE conditions.
Sustainability and environmental impact is also of huge importance to the team at Greenworks. Henry Raven, General Manager at Greenworks said: “We have started looking at plant varieties that use less water in view of sustainability. We are also in the final stages of developing our green waste processing facility, that will supply quality organic compost back to Al Barari to ensure less fertilizers and water are used.”
-Ends-
For further information, please contact Weber Shandwick MENA:
Rachel Dunn / rachel.dunn@ws-mena.com / 04 3210 077 / 050 439 4186
Bijal Soni / bijal.soni@ws-mena.com / 04 3210 077 / 050 715 8362
About Al Barari
Founded by Emirati visionary Mr. Zaal Mohammed Zaal in 2005, Al Barari is the flagship development of the property arm of Zaal Group of Companies. Literally meaning ‘wilderness’, Al Barari was designed to be a true desert oasis. 80% of the development’s 14.2 million square feet is made up of green, lush space that envelopes the 189 luxury-villas. A total of 34 themed gardens with over 16.4 kilometres of naturally landscaped lakes, freshwater streams, cascades and waterways make Al Barari the lowest density development in the UAE and more akin to a botanical garden than a residential community. Mohammed Zaal, is the CEO of Al Barari and son of Mr Zaal Mohammed Zaal.
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