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About Us
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Leadership
Through a multi-faceted approach, The en.v Initiative seeks to further and support the research and development of individuals and organizations in the fields of education, health, environment, economics, business, culture, human rights, etc. Furthermore, The en.v Initiative attempts to employ an innovative attitude and methodology that will communicate itself to all sections of society without bias to age, gender, ethnicity, race, or nationality.
We ultimately hope to nurture the development of a new kind of citizen in the Arab world – one who is alert, aware and conscious of the effects his or her decisions and actions have on society at large and on the environment as a whole.
Vision
The en.v initiative strives to instill a social consciousness in Arab citizens and Corporate Arabia alike that will communicate into the adaptation of responsible, sustainable lifestyles and economical private sector opportunities for the betterment of society as a whole.
Mission
The en.v Initiative aims to become the premiere reference medium for the global Arab community with regards to socially responsible efforts by citizens and corporations alike.
Principle
Our principle is a simple one: To further our achievements as a society, as citizens, and as people. The en.v Initiative will strive, through its various resources, to adopt a multi-lateral action plan that will group and gather together individuals, organizations and corporations with similar goals of philanthropy, sustainability and development.
Community
As aforementioned, The en.v Initiative is a lens through which all factions of the community can look through to see our greatest achievements as an Arab society as a whole; as well as areas in which we need to strengthen our knowledge, human resource and financial investments.
Carbon Neutral
The en.v Initiative is carbon neutral. We are among the first in the region to do so in our respective field.
It is the only logical step forward for us. After all, we are a group of people who are committed to the environment, always finding creative and efficient ways to reduce our energy use, reuse valuable natural resources, and recycle all kinds of materials, both in and out of the office.
We realize, however, that until technologies can become ‘zero carbon’, we will always have emissions we cannot reduce. That is why it was time for us to offset our emissions.
This was done by investing in carbon mitigation strategies, energy efficiency and renewable energy.
We recognize that climate change is a serious threat to our world. It is our duty, as members of the corporate community, to take responsibility for our impact upon the planet.
Platforms
en.v Publication (Program Closed Dec. 2009)
As a 2 year pilot program, The en.v Initiative launched a quarterly publication in 9 Arab Countries. For the program’s breadth, this translated into a strong retail / point of sale presence as well as direct distribution agreements with 70+ educational establishments and non-profit organizations.
Though the en.v publication, en.v succeeded in reaching out to educators and youth and readily make vital information on social issues available for them to learn from, think and question for themselves.
In Q4 of 2009, The en.v Initiative announced the launch of its dedicated online CSR portal and migrated all communication and dissemination of content to the digital realm for 2010.
In alignment with our commitment to remaining a carbon neutral initiative, en.v has also taken the decision to refrain from generating any unnecessary waste through our said activities (be it through means of print or other such activities).
All publications published and distributed within this 2 year period can be read as e-publications online via en.v’s CSR portal.
www.envearth.com
en.v Online News Portal
The en.v Initiative disseminates all content via an interactive (bilingual) online news portal and archiving system.The portal features a diverse array of functions for users to interact with and share their own content and opinions online.
www.envearth.com
en.v Foundation
The establishment of the en.v foundation stems from en.v’s continued dedication to the advancement of social development in the Arab world and spread of social responsibility. The en.v foundation will have a multi-disciplinary approach covering four main categories: Education, Culture, Environment & General Welfare.
www.envfoundation.com
REUSE
REUSE is an annual exposition whereby community members come together to interact and recreate innovative design solutions from scrap and waste materials to promote eco-friendly living.
www.projectreuseme.com
Advocacy
Through its parent company, El Boutique Creative Group, a communciations and branding consultancy, The en.v Initiative will act as a consultancy body on social responsibility campaigns, programs and events for various corporations and community-minded organizations.
www.elboutique.com
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 | | Read the official en.v blog More | | |  | | Read en.v issue 005 online today More | | |  | | REUSE More | | |
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