Kuwait City, Kuwait, 25 April 2015 – The Dow Chemical Company (NYSE:DOW), in partnership with The en.v Initiative (en.v), celebrated Earth Day with an event held at The Scientific Center Kuwait (TSCK) on April 23rd and 24th. The two-day event featured an exhibition which wrapped up the project’s “Al Yaal Agents of Change Challenge” student competition, in addition to a full program that included live music, workshops and various other interactive activities.
Following the opening ceremony which featured statements by representatives from The Scientific Center Kuwait, en.v and Dow Chemical, visitors were treated to a VIP tour of the Scientific Center. A number of environmental groups and educational institutions also showcased their own conservation efforts at booths set up throughout the event.
Addressing the crowd during his opening statement, Zahed Sultan, Managing Director at The en.v Initiative, said: “Earth Day carries special significance for us. With environmental awareness at its highest across the country, this is a great opportunity for us to encourage people to move beyond awareness and start taking action to protect our national ecosystems and natural habitats. We have always focused on educational outreach activities and community engagements in order to achieve sustainable, long-term results.”
The DMCP launched the “Al Yaal Agents of Change Challenge” in February, across schools and universities in Kuwait. The research and creativity-driven environmental competition is the first of its kind in Kuwait, targeting students in the hopes of encouraging the country’s youth to take a more active and action-oriented role in boosting environmental awareness. Participants were asked to submit project proposals identifying and studying local environmental issues, proposing solutions to address them and recommending action to mobilize the wider public.
From amongst all participants, a total of five teams were shortlisted to develop their projects into visual case studies that were exhibited during the Earth Day event. The teams represented four educational institutions: Kuwait National English School (KNES), American Creativity Academy (ACA) Boys School, American School of Kuwait (ASK) and Box Hill College Kuwait (BHCK). The environmental issues that were featured in the exhibition included littering, irresponsible disposal of waste and used tires, and protecting marine habitats. The teams were required to explain their visual case studies to a panel of judges comprising environmental experts and artists, with winners being decided based on both visitors’ votes and judges’ scores.
As part of the two-day event, an exhibition was held to highlight some of the major achievements accomplished by the Al Yaal Initiative over the past three years. A series of installations were used to educate visitors about the importance of community-led environmental programs and the great impact they can have, by underscoring the inspiring results achieved by Al Yaal and the DMCP thus far.
Introduced in 2011, the DMCP has been spearheading the national marine conservation movement in Kuwait and advocating the protection of fragile marine habitats in the country such as Sulaibikhat beach, or the Mangrove Beach as it has been nicknamed by volunteers. The program carries out its work through sustained beach clean-ups, educational outreach activities and volunteer engagements. Now in its third year, the DMCP has managed to collect 17 and a half tonnes of waste over the course of more than 60 clean-ups. The program is carried out under the umbrella of Al Yaal in partnership with en.v and K’S PATH as a sustained marine conservation initiative which aims to encourage community advocacy in its efforts to preserve Kuwait’s coastal environment.
Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company is driving innovations that extract value from the intersection of chemical, physical and biological sciences to help address many of the world’s most challenging problems such as the need for clean water, clean energy generation and conservation, and increasing agricultural productivity. Dow’s integrated, market-driven, industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 180 countries and in high growth sectors such as packaging, electronics, water, coatings and agriculture. In 2013, Dow had annual sales of more than $57 billion and employed approximately 53,000 people worldwide. The Company’s more than 6,000 products are manufactured at 201 sites in 36 countries across the globe. References to “Dow” or the “Company” mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at www.dow.com.
en.v (a division of El Boutique Creative Group www.elboutique.com) is an organization dedicated to promoting social responsibility and environmental sustainability in the Arab world. The organization’s activities include planning and implementing social development and environmental programs in the Middle East by creating strategic partnerships with local civil society organizations, governmental actors, and the private sector. Through collaborative efforts and online platforms, en.v raises awareness for pressing social issues as well as leading development initiatives in the MENA region.
About K’S PATH
Founded in 2005 by Ayeshah Al-Humaidhi, the Kuwait Society for the Protection of Animals and Their Habitat (K’S PATH) is a non-profit animal welfare organization committed to improving the lives of animals in Kuwait and promoting environmental consciousness through habitat conservation and education programs. Its sustained marine conservation program alone has mobilized more than 900 volunteers, 30 schools and 20 organizations since its launch in 2011. Its purpose is to restore ecologically rich nesting grounds that are home to mangroves, flamingoes, mudskippers and hundreds of migratory bird species through weekly beach clean-ups and educational sessions. Additionally, K’S PATH has partnered with the Kuwait Oil Company (KOC) to assist in transforming the Abdaliya Nature Reserve from a reclaimed wasteland to a rich habitat thriving with indigenous and migratory species at all levels of the ecosystem. Meanwhile, K’S PATH’s work in animal welfare includes Kuwait’s first humane animal control program, covering an impressive 73% of Kuwait, to address stray dog and cat overpopulation using modern, humane methods. K’S PATH also runs the first and only open door shelter in Kuwait, accepting all species of animals into its care and providing them with food, shelter and medical care. Its goal is to subsequently adopt out and re-home companion animals whenever possible. The shelter facility also provides sanctuary or rehabilitation for native wildlife, farm animals, equine, and illegal exotic animals.
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For more information please contact:
The en.v Initiative
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Rana Abdul Rahim
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Weber Shandwick Kuwait
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